By Neil McCormick
EA Sports kicked off their FIFA 10 marketing campaign with a one-off TV screening of the full two minute advert entitled ‘How Big Can Football Get’ during the half-time break of the Manchester Derby, live on Sky Sports 1 yesterday.
Absolutely sublime – I challenge you not to like this ad after watching.
The advert starts pre-match with Wayne Rooney, Karim Benzema, Xavi, a host of other pro football players including Theo Walcott, Tim Cahill, Bastian Schweinsteiger, FIFA gamers, and football fans preparing to kick-off in locations all over the world. The intensity of their matches grows and the pace quickens, leading ultimately to huge celebrations, huge disappointments, and all of the emotions typical of Richter Scale-sized football matches. With gamers, pros, and fans all taking part, the campaign shows how FIFA10 connects people throughout all levels of football and gaming culture.
The TV campaign from Wieden+Kennedy Amsterdam asks the question ‘How Big Can Football Get?’ inspired by staggering game-play statistics which illustrate the vast number of people already participating in football through the EA SPORTS’ FIFA franchise. The campaign encourages more people to join the football movement through the invitational proposition “LET’S FIFA” that has been carried over from the successful FIFA 09 campaign.
FIFA 10 will be available in stores across Europe from October 2nd 2009 and in stores throughout North America on October 20. It is developed under the EA SPORTS brand by EA Canada in Burnaby, B.C., FIFA 10 is localized into 18 languages and sold in 37 countries–-it is the most popular EA SPORTS franchise globally.